Who We Are
Crankworks is a digital marketing agency based in Canada’s technology hub, Kitchener-Waterloo, Ontario.
We solve real business challenges by integrating design, messaging, and new technologies into one clear, cohesive communications strategy.
Like a radio dial tunes in one station, blocking out the static, we dial in your message and then broadcast it frequently and intensely.
What We Do
We fuse traditional media and new technologies into one clear, cohesive strategy. Although we can complete stand-alone pieces upon request, we believe that we create our best value and your competitive advantage when we work together to execute a fully integrated long-term marketing plan.
See the Big Picture
Traditional Media + New Technologies = 1 Cohesive Long-Term Strategy
Our integrated approach
We’ve watched marketing fundamentally change (for the better) over the past 20 years. The rise of digital media has levelled the playing field, empowering smaller companies to win against big competitors. The arena has changed, but the fundamentals of hard work and sound strategy still apply.
Out-think your competition, don’t out-spend them.
Solve Real Problems
Good marketing doesn’t dazzle, it solves real business problems, based on sound methodologies, an understanding of your unique concerns, and a genuine desire to make it better. There are no canned solutions for sale here; we solve your problem, not a problem.
“I would rather gamble on our vision than make a ‘me too’ product.” Steve Jobs
Take Calculated Risks
We don’t design for design’s sake, wax poetic to hear our own voice, nor program to create something “cool”. We listen to you, identify your needs, define the appropriate approach, execute to meet clear objectives, and surpass your expectations with amplified communications.
Listen. Think. Plan. Create. Measure. Amplify. Repeat.
Principal, Creative Strategist
Yvan offers not only a passion for creative marketing, but direction, inspiration, a talent for presenting, and the ability to uniquely meet our clients’ needs. He is just the right blend of thoughtful and expressive.Vadim Brodsky
Principal, Art & Technology
Vadim integrates his love of design and technology into elegantly coded websites and apps with attention to every pixel. He leads research and development, keeping his finger on the pulse of emerging technologies.Deborah Jones
Director, Strategy & Communications
Deborah offers a solid grounding in communication, information architecture, and online usability, having helped businesses of all sizes, from small entrepreneurs to Fortune 500, to articulate their message and reach their customers.
We aspire to be catalysts for change; value individuality; strive to deliver exceptional results; expect the best; accept responsibility; trust synchronicity; take calculated risks; envision success; adjust course; play to win.
Our team joined forces based on our shared goal of solving our clients’ marketing problems through creativity and ingenuity—and the realisation that we can do it better together. Each of our areas of expertise, as well as our personalities, complements the others—amplifying our talents and your final product.
“Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford
Why Work With Us
We’ve seen it before and experienced it ourselves: as you grow, your need for professional marketing and communications increases. Your internal employees can’t keep up with the demand, the production calendar, or the technology. But, hiring an entire marketing department limits your flexibility and brings more minds inside the box. We offer you the perspective, expertise and agility to help you conquer the next level. That’s our promise.
Play to Win.
We see our relationship with our clients as a long-term partnership, not a short-term assignment. We commit to digging deeply into your character, goals, and problems, to reveal and then help you to maximize opportunities that unleash your true potential.
Every interaction matters.
Unlike traditional agencies, we don’t separate tasks into rigid roles or hierarchies; every discipline contributes ideas and perspective. When we design for you, every work we have ever created makes yours better. We deliver everything we do with integrity and determination.
Benefit from the full power of our dedicated team.
It’s hard to see the big picture looking from the inside, out. Looking from the outside, in, we can offer you sound advice, from a fresh perspective.
See the forest, and the trees.
In-house staff must juggle multiple tasks consecutively. In the process, more time-sensitive work often trumps marketing initiatives. We respond when you need us, making your project our priority.
Put your organization and your most important projects first.
Strategic Website Development
Email Ad Campaign
Branding & UI Design
KW Chamber of Commerce
Print Design & Layout
Print Advertising & Ebook Publishing
Read our latest thoughts and join in the conversation on Google+.
Ditch The Pitch22.07.13Read More
Mobile Is The New Catalyst20.07.13Read More
Follow The Data Trail10.07.13Read More
Are You Levelling The Playing Field?3.07.13Read More
A CMS Is Not A Silver Bullet3.07.13Read More
You Are Your Brand3.07.13Read More
Contact get in touch.
Crankworks Creative Inc.7 Richmond Ave.
Kitchener ON, N2G 1Z1
(519) 741 – 00328am - 6pm Mon - Fri
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